Short‑form video is now the default format on social platforms, but most reporting stops at one noisy metric: views . It is easy to screenshot a Reel with “1.2M views” and call it a win. It is much harder to answer tougher questions from clients: Did people actually watch
You’ve worked for weeks planning the campaign, chasing creators, getting approvals and going live. Then it’s time for the post‑campaign review, and everyone scrambles: screenshots from different accounts, CSVs from performance teams, random notes in Slack, all stitched together in a late‑night deck. The client receives
Most shortlists are still made in a hurry: someone filters by follower count, checks a few thumbnails, glances at the bio and says “these look good”. That might be enough for small, low‑stakes campaigns, but it doesn’t stand up in front of a CMO who wants to know
Influencer marketing has matured, but a lot of reporting is still stuck in the “views and likes” era. Clients sign off on budgets expecting real business outcomes and then receive decks full of screenshots, vanity metrics and cherry‑picked posts. When they ask basic questions like “How many sales came
Influencer Campaign Reporting Template Every time a campaign ends, the same chaos repeats. Accounts wants one style of report, performance wants another, the client success team has their own slides, and the brand team just wants something that "looks good" for leadership. Designers get pinged at the last
What’s Post Format? On Instagram, Reels and static posts now behave very differently. Reels are short videos designed for discovery. Static posts are images or carousels mainly shown to existing followers. Understanding how the two formats perform on key metrics helps you design the right deliverable mix for each
South India Market Overview South India (Karnataka, Tamil Nadu, Kerala, Telangana, Andhra Pradesh) is one of India’s most attractive regions for influencer marketing. Strong digital adoption, high content consumption and a deep preference for regional languages all contribute to above‑average engagement. Across campaigns analysed, average Instagram Reel engagement
FMCG Category Overview Fast‑moving consumer goods (FMCG) represent one of India's largest influencer marketing segments. From packaged foods to personal care products, FMCG brands invest heavily in creators because the products are visual, demonstrable and bought frequently. This report analyses performance data from more than 180 FMCG
Who are the Nano and Micro Influencers? The creator economy often lumps nano and micro influencers together, but significant performance differences exist between these two tiers. Nano Influencers Follower range: 2,000 to 20,000 Audience composition: Friends, family, local community, niche enthusiasts Content style: Authentic, relatable, highly personal Posting
Understanding National Engagement Patterns Instagram Reels dominate India's creator economy in 2026, so brands need clear benchmarks for Reel engagement rate across the country. This benchmark report uses campaign data from thousands of creators to sketch realistic ranges, not rigid rules. The goal is to give brand and
Defining ROI in Influencer Marketing ROI (Return on Investment) tells you how much profit a campaign generated compared to what you spent. In influencer marketing, ROI is the clearest way to see if impressions and engagements actually led to business outcomes. Because people may see content now and purchase later,
What Is Cost Per Engagement (CPE)? CPE (Cost Per Engagement) shows how much you pay for every interaction generated by influencer content. While CPM measures cost per thousand impressions, CPE focuses on meaningful actions such as likes, comments, shares, and saves. Performance-driven influencer marketing relies heavily on CPE. A campaign