Well, it has not been a week since WhatsApp launched Channels for the Indian market. And today, at the second edition of the Meta Conversations Conference in Mumbai , Meta has launched WhatsApp flows for India. (source: WhatsApp) What are WhatsApp Flows? WhatsApp Flows is a feature that allows businesses to
"Just because you are the loudest doesn't make you right." Launching a new product is exciting but challenging, but it also has its own set of difficulties. Effective marketing strategies can make or break the success of your product launch. Creating a marketing plan serves as
WhatsApp just launched channels in India and that opens up an exciting avenue for brands to engage with their audience. But one thing to keep in mind is that Channels is currently not open for everyone, and it is gradually getting rolled out across users. Meanwhile, we looked at the
On Sep 13, 2023, I mean, today, Meta launched WhatsApp Channel for Indian users. Some of us must have seen that our favourite celebrities - Mohanlal, Mammootty to Katrina Kaif and the Indian Cricket team- have started their own channels to engage with their audience. The video by Meta shows
“The purpose of a business is to create a customer who creates customer” - Peter Drucker (Austrian-American consultant) Have you considered how people see brands, make purchasing decisions and stay informed about trends? Social media has evolved significantly, and this is where influencers come into play. These influencers have become
Brand leaders are always on the lookout for new ways to take their products to market. An ever-evolving landscape, with rapid technological advances, has made experimentation a survival necessity. Even though a significant chunk of their marketing budget goes into traditional methods - TV, Newspaper and OOH Boards, the internet
India's economic landscape has undergone a drastic transformation over the past few decades, positioning it as one of the world's most promising economic powers. With increasing household incomes, a growing middle-class population, and rapid digital adoption, India is set to become one of the top three
Stories Social is a Marketing and Communication Agency based in Kochi, founded in 2020 by Sangeetha Janachandran , an experienced professional with over 15 years of expertise in Branding, Communication, and PR. Stories Social believes in conveying unique stories, whether it's for brands, movies, or individuals. Stories Social started
In a world dominated by social media and digital connectivity, influencer marketing has emerged as a game-changer , revolutionising the way brands connect with their audiences. Social media platforms have played a pivotal role in boosting brands effectively through influencer marketing. Influencers on these platforms have become influential figures that customers
Competitive Exam Segment in Kerala is a dynamic and competitive landscape driven by a highly educated and skilled workforce. There is a wide range of courses available in Kerala, catering to various industries such as IT, Healthcare, Tourism, Hospitality, and Engineering . Many private training institutes and vocational colleges in Kerala
Introduction and Objectives At Katha , we believe that our biggest strength lies in the network we have built and the data we have accumulated so far. At over 15 million , our network is currently as big and more active compared to that of Meta. And the 60 million impressions that
The world of education is expanding as study abroad trends reflect an increasing number of students seeking international education for a global perspective and valuable skills. Traditional destinations like the US, UK, and Australia remain popular, but emerging Asian destinations gain traction. COVID-19 led to virtual and hybrid programs, while